Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Account Health Check
Problems across advertising, inventory, listings and seller performance — ranked by severity, with the evidence behind each finding.
Terra Home & Packaging / USLast 30 days · Aug 26–Sep 24
All information shown in this module is synthetic demo data and does not represent a live Amazon selling account.
Findings
Problems the 13 checks found in the selected scope and period, by severity. The panels below give the evidence for each one.6
1 high · 2 medium · 3 low
DERIVED: Calculated by Terra PPC from other values shown.DEMO: Synthetic demo value. No live Amazon connection.ACoS
ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period.20.40%
Weighted break-even 44.8%
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Modeled Profit After Ads
Modeled Profit After Ads = Ad-attributed Sales × pre-ad contribution margin − Ad Spend, using the simulated economics assumptions.$2,453.11
After ads, fees and product costs
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Money Burned
Settled search-term spend (clicks older than the 7-day attribution window) with no attributed sale, plus the settled spend above break-even ACoS — the same figure as on Search Term Analysis.$59.97
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Health summary
13 checks ran on the selected scope: 6 findings, 7 passed, 0 not evaluated.
- Critical
- 0
- Ads cannot serve or sell, the account loses money after ads, or a seller-performance target is missed.
- High
- 1
- Money is being lost now, or a condition will stop sales soon.
- Medium
- 2
- Measurable waste or a structural problem.
- Low
- 3
- An opportunity, or a condition to watch.
1 campaign loses money after ads
HighMost serious issue · Profitability
Above break-even ACoS, every ad-attributed sale costs more in advertising than its modeled margin earns. Being within Target ACoS elsewhere does not offset it.
Ranked first because it is high severity and involves $62.12 (modeled loss after ads in the period). Findings rank by severity, then by the money involved.
Findings
Open a finding to see the numbers, the threshold that flagged it, the affected items and where the data comes from.
What was checked
Every check, including the ones that passed and the ones the demo scope could not evaluate.
| Check | Area | Sources | Result | Note |
|---|---|---|---|---|
| Advertised products without enough stock | Inventory | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown. | Passed | Every advertised product has more than 14 days of cover. |
| Advertised products with inactive or suppressed listings | Listings | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow). | Passed | 2 listings have an issue, but none of them is advertised. |
| Seller-performance targets | Seller performance | SELLER: Simulated seller-business context (SP-API-oriented workflow). | Passed | All four metrics meet their targets (Order Defect Rate 0.3%, Late Shipment Rate 0.9%, Pre-fulfillment Cancel Rate 0.4%, Valid Tracking Rate 99.2%). |
| Campaigns losing money after ads | Profitability | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown. | Finding | See the finding above. |
| Advertised products losing the Featured Offer | Featured Offer | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown. | Passed | Every advertised product holds the Featured Offer on at least 90% of its page views. |
| Search terms with spend and no sales | Advertising waste | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown. | Finding | See the finding above. |
| Search terms above break-even ACoS | Advertising waste | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown. | Finding | See the finding above. |
| Search terms reached through several campaigns | Account structure | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown. | Finding | See the finding above. |
| Modeled net margin below the desired margin | Profitability | SELLER: Simulated seller-business context (SP-API-oriented workflow).FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown. | Passed | Modeled net margin 29.5% meets the desired 10%. |
| Advertised products with a high refund rate | Returns | FINANCE: Simulated financial events (SP-API Finance-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown. | Passed | Every advertised product's refunds stay under 5% of its revenue. |
| Efficient campaigns close to the daily budget | Budget | ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown. | Finding | See the finding above. |
| Enabled targets with no impressions | Account structure | ADS: Simulated advertising data (Amazon Ads API-oriented workflow). | Finding | See the finding above. |
| Recommendations waiting for review | Governance | DEMO: Synthetic demo value. No live Amazon connection. | Passed | 8 pending recommendations are newer than 3 days. |
Where the evidence comes from
- Advertising checks read the synthetic Sponsored Products reports — campaigns, targets and the search term report — with 7-day attributed sales and orders, the window Amazon uses for seller Sponsored Products.
- Seller checks read synthetic data shaped like the Selling Partner API: FBA inventory summaries, listing status and issues, the sales and traffic report (Featured Offer page views), financial events and the seller performance report.
- Profit figures are modeled from the configured product economics — not accounting profit. A check whose data is off in the demo scope is reported as not evaluated, never as passed.