Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Strategies
A strategy sits above the rules: it names the rule templates that govern a campaign, the priority profile, the default automation mode and the guardrail emphasis. Publishing an assignment rewrites rule membership and records an immutable version.
Published Version
The latest strategy version. It records the rules, business guardrails, strategies, campaign modes and circuit breaker limits together.v2
Tighter bid steps, budget scaling on
DEMO: Synthetic demo value. No live Amazon connection.Strategies in Use
Distinct strategies in the published assignment of this account and marketplace.1
Balanced Growth on 7 of 7 campaigns
DEMO: Synthetic demo value. No live Amazon connection.Changes to Publish
Differences between the published version and the setup the draft would publish, including rule or guardrail edits made since the version was published.0
0 campaign strategy changes in the draft
DERIVED: Calculated by Terra PPC from other values shown.DEMO: Synthetic demo value. No live Amazon connection.Rules out of Sync
Rules whose campaigns differ from what each campaign's strategy implies. Publishing re-applies the membership.0
Every rule follows the strategies
DERIVED: Calculated by Terra PPC from other values shown.DEMO: Synthetic demo value. No live Amazon connection.Strategy catalog
6 strategies. Rule names come from this scope's rules through their template; the business guardrails of the scope stay authoritative.
Profit Protection
Default mode: ReviewPriority: Safety firstHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.Cuts waste and protects margin: lower bids above target, negate spend without sales, reduce budgets above break-even. Never scales.
Assigned to 0 campaigns
Rule templates (4)
- Profit Guard — Reduce High ACoS · priority 65
- Zero-Sale Guard · priority 100
- Negate Wasteful Traffic · priority 80
- Budget Protection — Above Break-even · priority 75
Guardrail emphasis
- Break-even Guard on
- Financial Margin Guard on
- No scale actions
Balanced Growth
Default mode: ReviewPriority: BalancedHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.All eight default rules: protect profit and scale efficient winners, with harvesting and negatives.
Assigned to 7 campaigns
Rule templates (8)
- Profit Guard — Reduce High ACoS · priority 65
- Zero-Sale Guard · priority 100
- Scale Efficient Winners · priority 55
- Harvest Search Term Winners · priority 70
- Negate Wasteful Traffic · priority 80
- Budget Scale on High Efficiency · priority 50
- Budget Protection — Above Break-even · priority 75
- Revive Historical Winner · priority 40
Guardrail emphasis
- Every business guard on
- Global safety limits apply
Discovery
Default mode: ReviewPriority: BalancedHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.Finds and harvests converting search terms while negating waste; bids and budgets change only to protect profit.
Assigned to 0 campaigns
Rule templates (4)
- Harvest Search Term Winners · priority 70
- Negate Wasteful Traffic · priority 80
- Zero-Sale Guard · priority 100
- Profit Guard — Reduce High ACoS · priority 65
Guardrail emphasis
- Harvest and negatives need the rule minimums
- No budget scaling
Scale Winners
Default mode: AutoPriority: GrowthHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.Raises bids and budgets on efficient targets and revives past winners, with Profit Guard as the brake.
Assigned to 0 campaigns
Rule templates (5)
- Scale Efficient Winners · priority 55
- Budget Scale on High Efficiency · priority 50
- Harvest Search Term Winners · priority 70
- Profit Guard — Reduce High ACoS · priority 65
- Revive Historical Winner · priority 40
Guardrail emphasis
- Inventory and Listing Guards hold scaling
- Maximum change per cycle applies
Inventory Protection
Default mode: ReviewPriority: Safety firstHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.For products with limited stock: protects profit and budget without scaling until inventory recovers.
Assigned to 0 campaigns
Rule templates (3)
- Profit Guard — Reduce High ACoS · priority 65
- Zero-Sale Guard · priority 100
- Budget Protection — Above Break-even · priority 75
Guardrail emphasis
- Inventory Guard review tier routes scale to review
- No scale actions
Brand Defense
Default mode: AutoPriority: GrowthHow the strategy weighs competing actions. Each conflict is still decided the same way: pause > negative > bid > budget > informational, then the higher rule priority, then the more conservative value.Keeps branded terms and own listings covered: scales efficient brand targets and budgets, with Profit Guard.
Assigned to 0 campaigns
Rule templates (3)
- Scale Efficient Winners · priority 55
- Budget Scale on High Efficiency · priority 50
- Profit Guard — Reduce High ACoS · priority 65
Guardrail emphasis
- Break-even Guard on
- Lower Target ACoS expected for brand terms
Campaign assignment
Choose a strategy per campaign. The draft changes nothing until it is published; the last column shows the rules each campaign would run.
| New strategy | ||||
|---|---|---|---|---|
| SP | Black Gift Boxes — ExactEnabled · Keyword targeting | Auto | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Discovery — AutoEnabled · Auto targeting | Review | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Brand Defense — ExactEnabled · Keyword targeting | Auto | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Competitor Product TargetingEnabled · Product targeting | Manual | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Corrugated Mailers — BroadEnabled · Keyword targeting | Review | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Long Tail Discovery — PhraseEnabled · Keyword targeting | Auto | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
| SP | Seasonal Gifts — AutoEnabled · Auto targeting | Review | Balanced Growth | Default mode Review | Zero-Sale GuardNegate Wasteful TrafficBudget Protection — Above Break-evenHarvest Search Term WinnersProfit Guard — Reduce High ACoSScale Efficient WinnersBudget Scale on High EfficiencyRevive Historical Winner |
Publish a new version
Changes are listed against the published version v2 · Tighter bid steps, budget scaling on (Sep 23, 2026 · 3:40 PM), including rule or guardrail edits made since then.
3–80 characters. It names the version in the history.
Nothing to publish: the setup already matches v2.
Preview · 0 changes
No change yet. Choose a new strategy for a campaign above.