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Terra PPC
Terra PPC

Seller business intelligence for better advertising context.

Advertising metrics show what ads are doing. Seller-business context helps explain what is happening around them.

Where authorized, Terra PPC is designed to read sales, financial, inventory, listing and retail context from the Selling Partner API next to advertising data — never buyer contact or shipping information.

Explore Interactive DemoRequest Access
Illustrative modeled profitability with synthetic values: Seller Gross Revenue +$21,430.00, Refunds −$645.00, Promotions −$312.00, Amazon Fees −$3,870.00, COGS −$7,200.00, Ad Spend −$2,049.54, Other Variable Costs −$1,140.00, Reimbursements +$118.00; Modeled Net Result $6,331.46 (29.5% of seller revenue). TACoS 9.6%. COGS and other variable costs are customer-configured assumptions.

Business performance

Terra Home & Packaging (demo)US· Last 30 days
TACoS 9.6% · TACoS = Ad Spend ÷ Seller Gross Revenue × 100.Modeled Break-even ACoS 44.8%Not GAAP profit or taxable income
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Profitability

Advertising spend can be viewed alongside seller-business context and customer-configured economics to estimate modeled business performance.

  • Seller Gross Revenue down to a Modeled Net Result, with the source of every step
  • Refunds are subtracted once; estimated fees are never added to actual fees
  • TACoS uses one definition everywhere: TACoS = Ad Spend ÷ Seller Gross Revenue × 100.
  • COGS and other variable costs are customer-configured assumptions
  • Modeled results — not GAAP profit, accounting net income or taxable profit

Product costs, price history, returns and P&L by SKU, date and cost period are explained under Economics & Profitability.

Intended SP-API capability areaFinance and AccountingInventory and Order Tracking

Illustrative modeled profitability with synthetic values: Seller Gross Revenue +$21,430.00, Refunds −$645.00, Promotions −$312.00, Amazon Fees −$3,870.00, COGS −$7,200.00, Ad Spend −$2,049.54, Other Variable Costs −$1,140.00, Reimbursements +$118.00; Modeled Net Result $6,331.46 (29.5% of seller revenue). TACoS 9.6%. COGS and other variable costs are customer-configured assumptions.

Modeled profitability

Terra Home & Packaging (demo)US· Last 30 days
TACoS 9.6% · TACoS = Ad Spend ÷ Seller Gross Revenue × 100.Modeled Break-even ACoS 44.8%Not GAAP profit or taxable income
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Sales & Traffic

Review seller sales and traffic separately from ad-attributed performance.

  • Seller revenue, orders and units by day and by SKU
  • Sessions, page views and featured offer rate
  • Session conversion next to advertising conversion
  • Seller Revenue is never labelled as ad sales, and Ad-attributed Sales never stand in for it

Intended SP-API capability areaInventory and Order TrackingBrand Analytics

Illustrative sales and traffic with synthetic values: seller revenue $21,430.00, 742 units, 12,842 sessions, 5.31% session conversion and a 97.4% featured offer rate over 30 days. Ad-attributed sales were $10,047.57, 46.9% of seller revenue. Daily seller revenue rose from $681.94 on Aug 26 to $1,530.02 on Sep 24.

Sales & Traffic

Terra Home & Packaging (demo)US· Last 30 days
Seller Revenue
$21,430.00
SELLER: seller-business data (SP-API context, where authorized)
Units
742
SELLER: seller-business data (SP-API context, where authorized)
Sessions
12,842
SELLER: seller-business data (SP-API context, where authorized)
Session conversion
5.31%
DERIVED: calculated by Terra PPC from the values shown
Featured Offer
97.4%
SELLER: seller-business data (SP-API context, where authorized)
Seller RevenueAd-attributed Sales

Sep 24

Seller Revenue$1,530.02

Ad-attributed Sales$1,129.15

Ad-attributed Sales $10,047.57 ADS: advertising data (Amazon Ads API context) are 46.9% of Seller Revenue. The rest are sales that advertising does not attribute.
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Finance & Settlements

Review authorized transaction, fee, refund, adjustment and settlement context for historical business analysis.

  • Product charges with their referral and FBA fulfillment fee components
  • Promotions, refunds, reimbursements and fee adjustments
  • Settlement periods with released and deferred amounts at close
  • Amounts, types and SKUs only — no buyer name, address, email or phone

Intended SP-API capability areaFinance and Accounting

Illustrative financial summary with synthetic values: product charges $21,430.00, promotions −$312.00, Amazon fees −$3,870.00 net of fee adjustments, refunds −$645.00, reimbursements +$118.00, net proceeds $16,721.00. Settlement Sep 1 – Sep 14 is closed: 339 transactions, 320 released and 19 deferred at close. No buyer personal information appears in any record.

Finance & Settlements

Terra Home & Packaging (demo)US· Last 30 days

Last 30 days · 69 records

Gross transactionsFINANCE: financial events (SP-API finance context, where authorized)$21,430.00
PromotionsFINANCE: financial events (SP-API finance context, where authorized)−$312.00
Amazon feesFINANCE: financial events (SP-API finance context, where authorized)−$3,870.00
RefundsFINANCE: financial events (SP-API finance context, where authorized)−$645.00
ReimbursementsFINANCE: financial events (SP-API finance context, where authorized)+$118.00
Net proceedsDERIVED: calculated by Terra PPC from the values shown$16,721.00

Amazon fees · actual, from financial events

Referral fees−$2,143.00

FBA fulfillment fees−$1,280.00

Storage fees−$245.00

Other Amazon fees−$228.80

Fee adjustment credits+$26.80

Amazon fees−$3,870.00

Recent transactions

  • Product Charge · Sep 24

    Deferred

    49 orders · 6 SKUs

    Net +$1,279.27 · fees −$250.75

  • Product Charge · Sep 23

    Released

    45 orders · 6 SKUs

    Net +$1,193.65 · fees −$228.62

  • Refund · Sep 22

    Released

    DEMO-JB-001

    Net −$38.77

  • Adjustment · Sep 20

    Released

    Fee correction · DEMO-SG-001

    Net +$8.40

  • Reimbursement · Sep 19

    Released

    FBA inventory · DEMO-SG-001

    Net +$38.40

Settlement Sep 1 – Sep 14 · Closed · 339 transactions · 320 released + 19 deferred · net $5,953.38No buyer name, address, email or phone in any record.
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Inventory & FBA

Understand fulfillable, inbound, reserved and constrained inventory before scaling advertising.

  • Fulfillable, inbound, reserved, unfulfillable and researching units per SKU
  • Days of cover at recent sales velocity
  • The Inventory Guard holds bid and budget increases when cover falls below the threshold
  • Guardrails hold scale actions; they never pause advertising automatically

Intended SP-API capability areaAmazon Fulfillment

Illustrative FBA inventory with synthetic values: Fulfillable 3,920, Inbound 420, Reserved 310, Unfulfillable 95, Researching 75; total 4,820 units. Inventory Guard, low-stock scenario: SP | Black Gift Boxes — Exact has an ACoS of 18.2% and a proposed budget increase of 15%, but Black Gift Boxes has 3.1 days of cover (37 fulfillable units at 11.86 units per day), below the 5-day minimum. Final result: hold the scale action.

Inventory context

Terra Home & Packaging (demo)US· FBA inventory now
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Listings & Product Context

Keep SKU, listing, catalog and applicable fee context visible.

  • Listing status — active, inactive or suppressed — and fulfillment channel
  • Price and estimated referral and FBA fees for planning margins
  • The Listing Guard holds scaling for a suppressed advertised listing and routes it to review
  • Terra PPC never edits or fixes a listing automatically

Planning estimates and historical financial events remain distinct to avoid double counting.

Intended SP-API capability areaProduct Listing

Illustrative listing table with synthetic values: DEMO-BGX-001 Black Gift Boxes, Active, price $31.99, estimated fees $4.98; DEMO-LG-001 Large Gift Box, Active, price $36.99, estimated fees $6.11; DEMO-SG-001 Small Gift Box, Active, price $22.99, estimated fees $3.52; DEMO-GBA-001 Holiday Gift Box Assortment, Inactive, price $44.99, estimated fees $6.55; DEMO-TPP-001 Tissue Paper Pack, Suppressed, price $9.99, estimated fees not available. Estimated fees are for planning only and are never added to the $3,870.00 of actual fees used in historical profit. Planning estimates and historical financial events remain distinct to avoid double counting.

Listings & product context

Terra Home & Packaging (demo)US· 5 of 8 listings shown

  • Black Gift Boxes

    DEMO-BGX-001 · FBA

    Active

    $31.99 · est. fees $4.98 · planning margin 45.5%

    Advertised · 1 campaign

  • Large Gift Box

    DEMO-LG-001 · FBA

    Active

    $36.99 · est. fees $6.11 · planning margin 44.6%

    Advertised · 3 campaigns

  • Small Gift Box

    DEMO-SG-001 · FBA

    Active

    $22.99 · est. fees $3.52 · planning margin 45.8%

    Advertised · 4 campaigns

  • Holiday Gift Box Assortment

    DEMO-GBA-001 · FBA

    Inactive

    $44.99 · est. fees $6.55 · planning margin 46.5%

    Not advertised

  • Tissue Paper Pack

    DEMO-TPP-001 · FBM

    Suppressed

    $9.99 · est. fees — · planning margin —

    Not advertised

Actual · historical analysis

Amazon Fees $3,870.00 from financial events feed the Modeled Net Result.

FINANCE: financial events (SP-API finance context, where authorized)

Estimated · planning / what-if

$4.98 per unit for Black Gift Boxes feeds the planning margin only.

SELLER: seller-business data (SP-API context, where authorized)ASSUMPTION: customer-configured input, not provided by Amazon
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Brand & Retail Analytics

Where authorized and available, retail and search behavior can help users understand product discovery beyond ad-attributed performance.

  • Search Query Performance: volume and brand share of clicks, cart adds and purchases
  • Search Catalog Performance per ASIN
  • Search terms compared with advertising search-term results
  • Aggregate reports only — nothing describes an individual shopper

Brand Analytics is not available to every seller or account. Terra PPC uses it only where the account is authorized and the reports exist.

Intended SP-API capability areaBrand Analytics

Illustrative Brand Analytics search query performance with synthetic, aggregate values: “black gift box” volume 4,150, brand purchase share 24.0%; “corrugated mailer” volume 4,456, brand purchase share 17.0%; “gift box with lid” volume 3,592, brand purchase share 14.0%; “small presentation box” volume 5,714, brand purchase share 11.0%; “jewelry storage box” volume 7,763, brand purchase share 5.0%. No shopper-level data is shown.

Search Query Performance

Terra Home & Packaging (demo)US· Last 30 days

  • black gift box

    24.0%

    Volume 4,150 · clicks 996 / 4,743 · purchases 53 / 221

  • corrugated mailer

    17.0%

    Volume 4,456 · clicks 713 / 4,753 · purchases 42 / 247

  • gift box with lid

    14.0%

    Volume 3,592 · clicks 431 / 3,592 · purchases 25 / 179

  • small presentation box

    11.0%

    Volume 5,714 · clicks 484 / 5,378 · purchases 31 / 282

  • jewelry storage box

    5.0%

    Volume 7,763 · clicks 414 / 6,900 · purchases 18 / 360

“black gift box”: purchase share 24.0% is above click share 21.0% — shoppers who click convert well, so visibility may be the constraint.
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Seller & Marketplace Insights

Marketplace participation and seller-performance context keep every view in the right marketplace and currency.

  • The marketplaces an authorized seller account participates in
  • Each marketplace in its own currency — never summed, never converted
  • Seller-performance context that can change how advertising results should be read
  • Read-only context for scoping; nothing is changed in the seller account

Intended SP-API capability areaSelling Partner Insights

Illustrative marketplace participation with synthetic values: United States participating, USD, seller revenue $21,430.00, 6 of 8 listings active; Canada participating, CAD, seller revenue CA$9,840.00, 5 of 5 listings active; Mexico participating, MXN, seller revenue MX$214,600.00, 4 of 6 listings active. Currencies are never added together. Illustrative seller-performance context: order defect rate 0.3%, late shipment rate 0.9%, valid tracking rate 99.2%.

Seller & marketplace insights

Terra Home & Packaging (demo) · Last 30 days
No cross-marketplace total: USD, CAD and MXN are never added together, and no exchange rate is applied.
IllustrativeSynthetic values from the Terra Home & Packaging demo account — not live Amazon data.Explore in the demo

Business intelligence is the seller-business context.

Sales, traffic, finance, inventory, listings, retail analytics and marketplace insights come from authorized seller connections. Product economics — COGS, landed cost, price history and modeled P&L — are configured by the customer and explained on their own page.

Explore Economics & ProfitabilityAccount Health CheckPeriod Comparison

Data provenance

Every figure carries its source. Derived figures show what they were calculated from, and unavailable data is never shown as zero.

See provenance in the demo
Provenance badges: ADS means advertising data (Amazon Ads API context), for example Ad Spend · Ad-attributed Sales · ACoS inputs; ADS HOURLY means hour-of-day advertising data (Amazon advertising context; a synthetic hourly model in the demo), for example Hourly Ad Spend · hourly orders · budget consumption by hour; SELLER means seller-business data (SP-API context, where authorized), for example Seller Revenue · Seller Orders · Sessions · FBA units; FINANCE means financial events (SP-API finance context, where authorized), for example Amazon Fees · Refunds · Reimbursements · Settlements; ASSUMPTION means customer-configured input, not provided by Amazon, for example COGS · Landed cost · Other costs · Desired margin; DERIVED means calculated by Terra PPC from the values shown, for example TACoS · Modeled Net Result · Modeled Break-even ACoS; ILLUSTRATIVE means synthetic illustration, for example Every synthetic product visual on this website. No hidden source: every figure names where it comes from, and unavailable data is marked unavailable, never zero. Example: TACoS 9.6% equals Ad Spend $2,049.54 from advertising data divided by Seller Gross Revenue $21,430.00 from seller-business data, which makes it a derived figure.

Data provenance

Where each figure conceptually comes from
ADS: advertising data (Amazon Ads API context)
Advertising data (Amazon Ads API context)Ad Spend · Ad-attributed Sales · ACoS inputs
ADS HOURLY: hour-of-day advertising data (Amazon advertising context; a synthetic hourly model in the demo)
Hour-of-day advertising data (Amazon advertising context; a synthetic hourly model in the demo)Hourly Ad Spend · hourly orders · budget consumption by hour
SELLER: seller-business data (SP-API context, where authorized)
Seller-business data (SP-API context, where authorized)Seller Revenue · Seller Orders · Sessions · FBA units
FINANCE: financial events (SP-API finance context, where authorized)
Financial events (SP-API finance context, where authorized)Amazon Fees · Refunds · Reimbursements · Settlements
ASSUMPTION: customer-configured input, not provided by Amazon
Customer-configured input, not provided by AmazonCOGS · Landed cost · Other costs · Desired margin
DERIVED: calculated by Terra PPC from the values shown
Calculated by Terra PPC from the values shownTACoS · Modeled Net Result · Modeled Break-even ACoS
ILLUSTRATIVE: synthetic illustration
Synthetic illustrationEvery synthetic product visual on this website
When a data source is unavailable, Terra PPC marks the result instead of treating it as zero. Finance unavailable: Profitability marked partial — Modeled Net Result shows —, never a partial total. Seller revenue unavailable: TACoS unavailable — Shown as —, never as 0%. Inventory unavailable: Inventory Guard not evaluated — Outcome is unknown and does not pass silently.

Unavailable is not zero

How a missing source changes the result

Cross-source workflows

Production availability of cross-source workflows depends on authorized integrations, approved functionality, applicable Amazon permissions, and enabled account scope.

How the Amazon integrations are designed

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Explore Interactive DemoRequest Access

Terra PPC is a software product operated by ĐT ORGANIC COMPANY LIMITED.

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