Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Indirect Expenses
Overheads that do not belong to a single sale — software, warehouse, photography, assistants, insurance, professional fees — and the profit left after them.
All information shown in this module is synthetic demo data and does not represent a live Amazon selling account.
Monthly Indirect Expenses
Monthly amounts of the active indirect expenses charged to this account and marketplace. Customer-configured; not provided by Amazon.$1,459.00
6 active expenses of 6
ASSUMPTION: User-configured assumption. Not provided by Amazon.Allocated to This Period
Each active expense's share of the last 30 days: monthly amount × 30 ÷ 30.$1,459.00
Monthly × 30 ÷ 30 · 100.0% of a month
ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Modeled Net Profit
This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.$6,331.46
After ads, fees, refunds and COGS
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Fully Allocated Modeled Profit
Modeled net profit − the indirect expenses allocated to the period. Modeled from synthetic data and customer-configured costs; not GAAP profit or taxable income.$4,872.46
After indirect expenses
SELLER: Simulated seller-business context (SP-API-oriented workflow).FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Three profit types
SELLER: Simulated seller-business context (SP-API-oriented workflow).FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Each step subtracts one more layer of cost from the same synthetic period.
Contribution before ads
$8,381.00
Seller Gross Revenue − refunds − promotions − Amazon fees − COGS − other variable costs + reimbursements.
− Ad spend $2,049.54
Modeled net profit
$6,331.46
Contribution − ad spend: after ads, fees, refunds and COGS. The result on the Profitability page.
− Indirect expenses allocated to the period $1,459.00
Fully allocated modeled profit
$4,872.46
Modeled net profit − indirect expenses. An expense change moves only this step.
All three are modeled from synthetic data and customer-configured costs — not GAAP profit or taxable income.
How allocation works
ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.- Revenue share — spread by each product’s share of Seller Gross Revenue in the period.
- Unit share — spread by each product’s share of units sold in the period.
- Fixed — a product-level expense puts the whole amount on its product. At company or marketplace level, Fixed splits the amount evenly across the products that sold in the period.
- Proration — monthly amounts are prorated as monthly × days ÷ 30: the last 30 days carry 100.0% of each monthly amount.
- Shares go to the products that sold in the period. When none sold, the amount stays “Not allocated” and still reduces fully allocated profit. A company-level amount is already this marketplace’s share of the company-wide cost.
Indirect expenses
ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Every expense of this account and marketplace, as monthly amounts. Switch one off to leave it out of fully allocated profit; its share of the period is under Allocation to products.
| Product | Company ShareCompany level only: the share of a company-wide cost charged to this account and marketplace, kept for reference. | Active | Actions | |||||
|---|---|---|---|---|---|---|---|---|
| Virtual assistant (listing and inbox) | Virtual assistant | Marketplace | All products | Unit share | $600.00 | — | ||
| Prep warehouse retainer | Warehouse and prep | Marketplace | All products | Unit share | $240.00 | — | ||
| Seller tools subscription | Software | Company | All products | Revenue share | $199.00 | 60% | ||
| Bookkeeping | Professional fees | Company | All products | Revenue share | $180.00 | 60% | ||
| Product photography (amortized) | Photography | Product | Black Gift BoxesDEMO-BGX-001 | Whole amount | $150.00 | — | ||
| Product liability insurance | Insurance | Company | All products | Revenue share | $90.00 | 50% | ||
| Active · 6 expenses | $1,459.00 |
Amounts are in USD, charged to this account and marketplace; nothing is converted between currencies. Saving, switching or editing an expense is logged and can be undone in the Change Log.
Allocation to products
ASSUMPTION: User-configured assumption. Not provided by Amazon.SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Where the active expenses of the last 30 days land, product by product. Hover a product code for its revenue and unit shares.
| Black Gift Boxes: 22.5% of Seller Gross Revenue and 20.4% of units sold in the period. | Corrugated Mailers: 19.1% of Seller Gross Revenue and 18.5% of units sold in the period. | Jewelry Storage Box: 11.2% of Seller Gross Revenue and 9.8% of units sold in the period. | Large Gift Box: 19.6% of Seller Gross Revenue and 15.4% of units sold in the period. | Small Gift Box: 18.2% of Seller Gross Revenue and 22.9% of units sold in the period. | Paper Box: 9.3% of Seller Gross Revenue and 13.1% of units sold in the period. | Holiday Gift Box Assortment: No sales in the period: it receives product-level expenses only. | Tissue Paper Pack: No sales in the period: it receives product-level expenses only. | The amount of an expense spread by revenue, units or evenly when no product sold in the period. It still reduces fully allocated profit. | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Seller tools subscriptionCompany · Revenue share | $199.00 | $44.76 | $38.07 | $22.38 | $39.00 | $36.22 | $18.57 | $0.00 | $0.00 | $0.00 |
| Virtual assistant (listing and inbox)Marketplace · Unit share | $600.00 | $122.10 | $110.78 | $59.03 | $92.18 | $137.47 | $78.44 | $0.00 | $0.00 | $0.00 |
| Prep warehouse retainerMarketplace · Unit share | $240.00 | $48.84 | $44.31 | $23.61 | $36.87 | $54.99 | $31.37 | $0.00 | $0.00 | $0.00 |
| Product photography (amortized)Product · Whole amount | $150.00 | $150.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Product liability insuranceCompany · Revenue share | $90.00 | $20.24 | $17.22 | $10.12 | $17.64 | $16.38 | $8.40 | $0.00 | $0.00 | $0.00 |
| BookkeepingCompany · Revenue share | $180.00 | $40.49 | $34.44 | $20.24 | $35.28 | $32.76 | $16.80 | $0.00 | $0.00 | $0.00 |
| Allocated | $1,459.00 | $426.43 | $244.82 | $135.38 | $220.97 | $277.81 | $153.58 | $0.00 | $0.00 | $0.00 |
Each row adds up to its period amount (products + not allocated). The footer is the total each product carries; the fully allocated modeled profit subtracts the whole allocated amount, $1,459.00.