Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Product Economics Model
Edit simplified cost assumptions and watch contribution margin, break-even ACoS, modeled profit and break-even-based rules recalculate immediately. Product costs are versioned on the COGS page.
Assumptions
ASSUMPTION: User-configured assumption. Not provided by Amazon.Percentages of sales. Costs are seller-configured; Amazon does not provide them. Product costs live in the COGS module.
Planning base 33.6%; current blended share of price 33.7%. Edit product costs
Simplified referral and fulfillment fee assumption.
Packaging, prep and other per-unit costs.
Expected share of sales refunded.
Profit the seller wants to keep after advertising.
Derived
ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Current saved assumptions.
- Pre-Ad Contribution Margin (base)
- 40.0%
- Break-even ACoS (base)
- 40.0%
- Suggested Target ACoS ceiling (base)
- 30.0%
- Modeled Profit After Ads (scope)
- $2,453.11
- Modeled Net Result (Profitability)
- $6,331.46
- Modeled Net Margin
- 29.5%
Other Variable Cost % feeds Profitability immediately after saving; COGS comes from the COGS module (the cost of the units actually sold). Amazon Fee % and Refund Allowance % are planning inputs for break-even ACoS only — historical profit uses actual synthetic fees and refunds, so fees are never counted twice.
Rule impact
- Budget Protection matches
- 1
- Profit Guard matches
- 12
- Ready actions (all rules)
- 34
A supplier cost increase on the COGS page → contribution margin falls → break-even ACoS falls → profitability and break-even-based rules change.
Campaign economics
Each campaign applies its product-mix offset to the base contribution margin.
| Campaign | Mix offset | Contribution margin | Break-even ACoS | ACoS | Target ACoS | Suggested ceiling | Modeled profit | Profitability |
|---|---|---|---|---|---|---|---|---|
| SP | Black Gift Boxes — Exact | +4.0% | 44.0% | 44.0% | 18.2% | 25.0% | 34.0% | $841.18 | Within target |
| SP | Discovery — Auto | +2.0% | 42.0% | 42.0% | 41.8% | 30.0% | 32.0% | $2.01 | Above target |
| SP | Brand Defense — Exact | +8.0% | 48.0% | 48.0% | 9.4% | 15.0% | 38.0% | $1,321.27 | Within target |
| SP | Competitor Product Targeting | −3.0% | 37.0% | 37.0% | 52.1% | 30.0%above ceiling | 27.0% | -$62.12 | Above break-even |
| SP | Corrugated Mailers — Broad | +3.0% | 43.0% | 43.0% | 31.4% | 24.0% | 33.0% | $73.43 | Above target |
| SP | Long Tail Discovery — Phrase | +6.0% | 46.0% | 46.0% | 19.8% | 22.0% | 36.0% | $206.70 | Within target |
| SP | Seasonal Gifts — Auto | +1.0% | 41.0% | 41.0% | 27.5% | 26.0% | 31.0% | $70.64 | Above target |
Modeled Net Result preview
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Last 30 days (same engine as Profitability).
- Seller Gross RevenueSELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.$21,430.00
- RefundsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$645.00
- PromotionsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$312.00
- Amazon FeesFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$3,870.00
- COGSASSUMPTION: User-configured assumption. Not provided by Amazon.−$7,200.00
- Advertising SpendADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$2,049.54
- Other Variable CostsASSUMPTION: User-configured assumption. Not provided by Amazon.−$1,140.00
- ReimbursementsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.+$118.00
- Modeled Net ResultFINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.$6,331.46
Synthetic business context for workflow demonstration. COGS is not automatically provided by Amazon.