Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Campaign Architect
Build a Sponsored Products structure for one product from Terra PPC's presets, preview every campaign, target and negative, then create it inside the demo.
Step 1: Choose a Structure
Terra PPC's structure presets. Each one decides the campaigns, match types, stage roles and the negatives that keep a query in one place.
Step 2: Product, Budget and Mode
Only products with an active listing can get new campaigns.
DEMO-ASIN-001 · FBA · Active listing
Split across the structure's campaigns, at least $5.00 each. The default is this account's average daily campaign budget.
5–80%. Discovery stages add a few points; brand defense stays at or below 15%.
Rules create recommendations. Nothing changes until approved.
Not available until the listing is fixed
- DEMO-GBA-001 · Holiday Gift Box Assortment — Out of stock — inactive until inventory is received (synthetic). Listings & Fees
- DEMO-TPP-001 · Tissue Paper Pack — Suppressed — a required product attribute is missing (synthetic). Listings & Fees
Step 3: Preview
Built live from the product's synthetic data. Nothing exists until you create it.
- Campaigns
- 5
- Ad Groups
- 5
- Keywords
- 8
- Product/Category Targets
- 7
- Negatives
- 18
- Total Daily Budget
- $54.00
Draft campaigns for DEMO-BGX-001 · Black Gift Boxes
SP | Black Gift Boxes — Discovery Auto
Discovery roleAutomatic targetingDiscovery strategy- Daily Budget
- $10.80
- Target ACoS
- 33.0%
Ad groups and targets of SP | Black Gift Boxes — Discovery Auto Target Ad Group Type Match Type Bid Auto · close-match Auto targeting Auto Auto $1.01 Auto · loose-match Auto targeting Auto Auto $1.01 Auto · substitutes Auto targeting Auto Auto $1.01 Auto · complements Auto targeting Auto Auto $1.01 Campaign negatives (7)
- “black gift boxes” negative exactAlready a keyword in a later stage
- “black gift boxes with lids” negative exactAlready a keyword in a later stage
- “black magnetic gift box” negative exactAlready a keyword in a later stage
- “luxury black gift box” negative exactAlready a keyword in a later stage
- “black gift box” negative exactAlready a keyword in a later stage
- “matte black gift boxes bulk” negative exactAlready a keyword in a later stage
- “black gift box with lid” negative exactAlready a keyword in a later stage
SP | Black Gift Boxes — Discovery Broad
Discovery roleKeyword targetingDiscovery strategy- Daily Budget
- $10.80
- Target ACoS
- 31.0%
Ad groups and targets of SP | Black Gift Boxes — Discovery Broad Target Ad Group Type Match Type Bid luxury black gift boxes Broad Keyword Broad $1.01 Campaign negatives (7)
- “black gift boxes” negative exactAlready a keyword in a later stage
- “black gift boxes with lids” negative exactAlready a keyword in a later stage
- “black magnetic gift box” negative exactAlready a keyword in a later stage
- “luxury black gift box” negative exactAlready a keyword in a later stage
- “black gift box” negative exactAlready a keyword in a later stage
- “matte black gift boxes bulk” negative exactAlready a keyword in a later stage
- “black gift box with lid” negative exactAlready a keyword in a later stage
SP | Black Gift Boxes — Evaluation Phrase
Evaluation roleKeyword targetingBalanced Growth strategy- Daily Budget
- $10.80
- Target ACoS
- 27.0%
Ad groups and targets of SP | Black Gift Boxes — Evaluation Phrase Target Ad Group Type Match Type Bid black gift box Phrase Keyword Phrase $1.20 matte black gift boxes bulk Phrase Keyword Phrase $1.20 black gift box with lid Phrase Keyword Phrase $1.20 Campaign negatives (4)
- “black gift boxes” negative exactScaled in the exact campaign
- “black gift boxes with lids” negative exactScaled in the exact campaign
- “black magnetic gift box” negative exactScaled in the exact campaign
- “luxury black gift box” negative exactScaled in the exact campaign
SP | Black Gift Boxes — Exact Scale
Scale roleKeyword targetingScale Winners strategy- Daily Budget
- $10.80
- Target ACoS
- 25.0%
Ad groups and targets of SP | Black Gift Boxes — Exact Scale Target Ad Group Type Match Type Bid black gift boxes Exact Keyword Exact $1.39 black gift boxes with lids Exact Keyword Exact $1.39 black magnetic gift box Exact Keyword Exact $1.39 luxury black gift box Exact Keyword Exact $1.39 No stage negatives in this campaign.
SP | Black Gift Boxes — Product Targeting
Scale roleProduct targetingProfit Protection strategy- Daily Budget
- $10.80
- Target ACoS
- 25.0%
Ad groups and targets of SP | Black Gift Boxes — Product Targeting Target Ad Group Type Match Type Bid DEMO-ASIN-A01 Competitor products Product Product $1.20 DEMO-ASIN-A02 Competitor products Product Product $1.20 DEMO-ASIN-A03 Competitor products Product Product $1.20 No stage negatives in this campaign.
Isolation plan
- Exact and phrase keywords are negative exact in both discovery campaigns.
- Exact keywords are negative exact in the evaluation campaign.
- A query lives in one stage at a time; promotion moves it forward.
Data used
- Search term report (synthetic)
- Search Query Performance (synthetic)
- Market search terms (synthetic)
Keywords come from the product’s converting search terms first, then its Search Query Performance queries. Bids start from the product’s average keyword bid, adjusted by stage.
Keyword ideas behind this preview · 8ShowHide
| black gift boxes | 42 | 150 | Search term report | Used |
|---|---|---|---|---|
| black gift boxes with lids | 23 | 96 | Search term report | Used |
| black magnetic gift box | 13 | 58 | Search term report | Used |
| luxury black gift box | 11 | 70 | Search term report | Used |
| black gift box | 5 | 22 | Search term report | Used |
| matte black gift boxes bulk | 3 | 18 | Search term report | Used |
| black gift box with lid | 3 | 12 | Search term report | Used |
| luxury black gift boxes | 2 | 12 | Search term report | Used |
Created with the Architect
Structures created in this account and marketplace, newest first.
No structure created yet
Structures you create here appear with their product, campaigns and mode.
New campaigns start without history and with a 0% budget plan allocation; rebalance them on the Budget Planner. The Change Log entry of a creation can be undone while its campaigns have no simulated traffic; after that, pause them instead.