Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
N-Gram Analysis
Word patterns across the search terms: the words that spend without converting in many terms, and the words that convert within Target ACoS.
Terra Home & Packaging / USLast 30 daysADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.
Waste Patterns
Patterns with enough clicks and no order, or an ACoS above the break-even of the campaigns involved. The spend is the last 30 days of the search terms that contain at least one of them; each term counts once.15
$238.00 Ad Spend in 12 search terms
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Winner Patterns
Patterns with at least 2 orders at or below the Target ACoS of the campaigns involved. The sales are the last 30 days of the search terms that contain at least one of them; each term counts once.15
$8,864.22 Ad-attributed Sales in 55 search terms
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Mixed Patterns
Patterns with orders whose ACoS sits between the Target ACoS and the break-even of the campaigns involved, or with fewer orders than the harvest minimum.17
Between Target ACoS and break-even, or too few orders
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Patterns Needing Data
Patterns below the minimum clicks are not judged yet. Lower the minimum or choose a longer period to judge more of them.1
Fewer than 10 clicks in the period
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Pattern size
| Ad-attributed Sales: sales attributed to ads in the selected period. Not the seller's total sales. | ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period. | Conversion rate = Orders ÷ Clicks × 100. | Search terms containing the pattern that have at least one order in the period. A negative phrase for the pattern would block them too. | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Winner pattern | 40 | 1,217 | $1,252.51 | $6,005.22 | 203 | 20.9% | 16.7% | 5 | 36 | |
| Winner pattern | 37 | 1,137 | $1,129.90 | $5,322.72 | 181 | 21.2% | 15.9% | 6 | 32 | |
| Winner pattern | 14 | 573 | $703.50 | $3,642.30 | 116 | 19.3% | 20.2% | 2 | 14 | |
| Winner pattern | 11 | 296 | $323.21 | $1,355.50 | 46 | 23.8% | 15.5% | 4 | 11 | |
| Winner pattern | 5 | 467 | $293.60 | $3,102.98 | 87 | 9.5% | 18.6% | 2 | 5 | |
| Winner pattern | 5 | 169 | $206.90 | $913.00 | 29 | 22.7% | 17.2% | 3 | 4 | |
| Winner pattern | 3 | 308 | $191.90 | $2,084.00 | 58 | 9.2% | 18.8% | 1 | 3 | |
| Winner pattern | 3 | 255 | $160.70 | $1,814.00 | 51 | 8.9% | 20.0% | 1 | 3 | |
| Mixed | 6 | 156 | $129.50 | $528.00 | 22 | 24.5% | 14.1% | 3 | 6 | |
| Mixed | 2 | 82 | $128.20 | $431.60 | 13 | 29.7% | 15.9% | 1 | 2 | |
| Winner pattern | 6 | 128 | $115.60 | $490.34 | 19 | 23.6% | 14.8% | 2 | 5 | |
| Mixed | 4 | 95 | $82.50 | $341.00 | 13 | 24.2% | 13.7% | 1 | 4 | |
| Winner pattern | 2 | 80 | $74.60 | $460.30 | 15 | 16.2% | 18.8% | 2 | 2 | |
| Mixed | 3 | 78 | $71.00 | $290.00 | 11 | 24.5% | 14.1% | 1 | 3 | |
| Mixed | 4 | 75 | $70.71 | $215.00 | 8 | 32.9% | 10.7% | 2 | 4 | |
| Winner pattern | 2 | 104 | $69.20 | $485.00 | 14 | 14.3% | 13.5% | 2 | 2 | |
| Mixed | 3 | 56 | $57.80 | $202.94 | 7 | 28.5% | 12.5% | 3 | 3 | |
| Mixed | 4 | 60 | $49.40 | $132.00 | 8 | 37.4% | 13.3% | 2 | 3 | |
| Mixed | 2 | 56 | $44.30 | $201.00 | 9 | 22.0% | 16.1% | 1 | 2 | |
| Mixed | 2 | 50 | $38.90 | $116.00 | 7 | 33.5% | 14.0% | 1 | 1 | |
| Mixed | 2 | 42 | $38.60 | $130.00 | 5 | 29.7% | 11.9% | 1 | 2 | |
| Winner pattern | 2 | 40 | $38.30 | $173.00 | 8 | 22.1% | 20.0% | 2 | 2 | |
| Waste pattern | 1 | 32 | $36.80 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Waste pattern | 1 | 32 | $36.80 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Winner pattern | 2 | 34 | $35.40 | $158.00 | 5 | 22.4% | 14.7% | 2 | 2 | |
| Waste pattern | 2 | 34 | $32.90 | $33.00 | 1 | 99.7% | 2.9% | 2 | 1 | |
| Waste pattern | 1 | 26 | $28.20 | $29.00 | 1 | 97.2% | 3.8% | 1 | 1 | |
| Waste pattern | 1 | 24 | $26.10 | $58.00 | 2 | 45.0% | 8.3% | 1 | 1 | |
| Waste pattern | 1 | 21 | $22.90 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Waste pattern | 1 | 21 | $22.90 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Mixed | 1 | 18 | $20.90 | $70.00 | 3 | 29.9% | 16.7% | 1 | 1 | |
| Mixed | 1 | 26 | $20.70 | $72.00 | 4 | 28.7% | 15.4% | 1 | 1 | |
| Mixed | 1 | 26 | $20.60 | $81.00 | 3 | 25.4% | 11.5% | 1 | 1 | |
| Waste pattern | 1 | 16 | $20.30 | $33.00 | 1 | 61.5% | 6.3% | 1 | 1 | |
| Waste pattern | 1 | 16 | $20.30 | $33.00 | 1 | 61.5% | 6.3% | 1 | 1 | |
| Winner pattern | 1 | 22 | $20.00 | $105.00 | 4 | 19.0% | 18.2% | 1 | 1 | |
| Winner pattern | 1 | 30 | $18.70 | $212.00 | 6 | 8.8% | 20.0% | 1 | 1 | |
| Mixed | 1 | 18 | $16.50 | $52.00 | 2 | 31.7% | 11.1% | 1 | 1 | |
| Waste pattern | 1 | 22 | $16.50 | $16.00 | 1 | 103.1% | 4.5% | 1 | 1 | |
| Waste pattern | 1 | 18 | $16.40 | $32.00 | 1 | 51.2% | 5.6% | 1 | 1 | |
| Waste pattern | 1 | 14 | $16.20 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Waste pattern | 1 | 20 | $15.00 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Mixed | 1 | 18 | $13.60 | $44.00 | 2 | 30.9% | 11.1% | 1 | 1 | |
| Waste pattern | 1 | 15 | $13.20 | $31.00 | 1 | 42.6% | 6.7% | 1 | 1 | |
| Mixed | 1 | 16 | $12.11 | $50.00 | 2 | 24.2% | 12.5% | 1 | 1 | |
| Mixed | 1 | 14 | $11.20 | $36.00 | 2 | 31.1% | 14.3% | 1 | 1 | |
| Waste pattern | 1 | 12 | $8.50 | $0.00 | 0 | — | 0.0% | 1 | 0 | |
| Needs data | 1 | 7 | $5.50 | $23.00 | 1 | 23.9% | 14.3% | 1 | 1 |
A pattern adds up every search term that contains it, so one term counts toward several patterns and the rows do not add up to the account. Common words such as “for”, “with” and “the” are ignored as one-word patterns, product-page search terms (ASINs) are excluded because they are not words, and terms already blocked by a negative are left out. Select a row for the terms behind it and the action it supports.
How the n-gram rule works
Terra PPC's deterministic rule over the synthetic search term report. No machine-learning model is involved.
- Each search term is split into its 1-, 2- or 3-word sequences. Clicks, Ad Spend, Ad-attributed Sales and orders of every term that contains a pattern are added up for that pattern.
- Needs data: fewer than the minimum clicks. Waste pattern: enough clicks and no order, or an ACoS above the spend-weighted break-even ACoS of the campaigns involved. Winner pattern: at least 2 orders at or below their spend-weighted Target ACoS. Mixed: everything else.
- Negating a pattern adds one campaign-level negative phrase in each campaign where the pattern spent. It blocks every active search term of that campaign that contains the words in that order — converting terms included — and can take up to 72 hours to take effect in an advertising account.
- A winner pattern is harvested term by term: the search term with the lowest ACoS among those with at least 2 orders, within its campaign’s Target ACoS and without an exact keyword yet, becomes an exact keyword with an initial bid equal to its observed CPC; a negative exact in the source ad group moves the traffic to the new keyword.